AI will make humans more creative, not replace them, predict entertainment executives

May 26, 2023 at 06:00

With new developments in generative artificial intelligence bringing the technology to the forefront of public conversation, concerns about how it will affect jobs in the entertainment industry have risen, even contributing in a writer strike in Hollywood.
But, founders of Web3 animation studio Toonstar have been using artificial intelligence in their studio for years, and told Fox News Digital it serves as an aid in the creative process.
AI can "unlock creativity" and give animators a "head start" in terms of creativity, Luisa Huang, COO and co-founder of Toonstar told Fox News Digital.
"But I have yet to see AI be able to put output anything … that is ready for production," she added.
"Ultimately, what AI is capable of doing is [synthesizing] the process to help you start as a reference point.
John Attanasio, CEO and co-founder of Toonstar, said AI can "supercharge humans," eliminating routine activities and allowing them to spend time on "purely creative activities.
Attanasio and Huang have been putting use of AI into practice when it comes to their own work.
Last week, the studio released Space Junk, the first series to use a fully AI-generated voice for an animated character.
‘WILL DEFINITELY REPLACE ME’: AMERICANS FEAR ARTIFICIAL INTELLIGENCE WILL STEAL THEIR JOBSBut, despite the company’s use of AI, they do believe the technology will fully replace humans in creating full-length feature films.
And while Attansio and Huang are optimistic about the use of artificial intelligence in a creative process, they also believe there should be some regulation around its use.
"We believe there need to be guardrails," Attansio said, particularly warning about creators’ work being used to train large language models.
Similar concern about the use of AI has reached across the entertainment industry, where the Writers Guild is currently striking, in part, over the potential for generative AI to replace writers.