Charcuterie Board Set Manufacturer Frux Home And Yard Rebrands Itself As Roots To Table
April 18, 2022 at 17:42
Frux Home and Yard, the maker of premium cheese and charcuterie board sets, has rebranded itself as Roots To Table and is introducing major changes to its product lineup along with the relaunch.
The company's spokesperson explains the rebranding by saying, "We have been a dedicated home and kitchen accessories brand since we began operations over 5 years ago. However, we have decided to niche down and focus on a single product category because we are highly passionate about the experience that it can help recreate for our customers. We are deeply passionate about the "food experiences" shared by friends and family that give them a reason to indulge in their favorite delicacies while also offering them a chance to bond with each other in an intimate setting. We are crafting our new brand identity around these "food experiences" by creating products that are perfect companions to the needs of such a soiree. So, our mantra for the new brand name is "Roots To Table - where we promise to help you create memorable experiences in your home that have guests saying WOW and Mother Nature saying thank you!" We will continue designing and bringing to market products that match our vision for what the perfect dining experience should be. We hope that if you were on board for the journey when we went by "Frux Home and Yard" you will continue supporting us through this new transition. Stay tuned for more updates from us as we relaunch on Amazon.com with a new brand name and start the new chapter in our company's history with an enticing sale."
The company's flagship product, the All-in-One Charcuterie Board Set, will also undergo a revamp in its branding. The company also announced plans to offer the product in different wooden materials apart from bamboo. Currently, Roots To Table provides three variations of the charcuterie board set on its website - the Bamboo Cheese Board and Knife Set (5 Pc) for $34.77, the Premium Charcuterie Board Set (21 Pc) for $45.77, and the Ultimate Charcuterie Platter Gift Set (26 Pc) for $69.96.
The budget and most popular option, the Bamboo Cheese Board and Knife Set (5 Pc), which had nearly 1300 ratings on Amazon since 2018, has been relaunched under the new brand Roots To Table starting fresh as an entirely new product but with the same quality and durability. Rootstotable.com reviewers have acknowledged the cheese board set to be the perfect gift for occasions such as housewarmings, bridal showers, engagements, weddings, anniversaries, retirements, birthdays, Christmas, Thanksgiving, or any other holiday of significance.
The premium cheese board & cutlery set is made from eco-friendly, sustainably grown, and 100% natural BPA-free bamboo. The nonporous surface of the natural cheese board ensures that it doesn't stain or absorb odors, making it an excellent choice for cheese connoisseurs who frequently refresh their palate with different types of cheeses from all over the world. The generously sized charcuterie platter is 13.3 inches long, 13.3 inches wide, and 1.4 inches tall. The board has a surrounding well for crackers, fruits, and nuts. Buyers also get 4 stainless steel cheese knives - the fork, almond, chisel, and narrow plane – that are made specifically for handling a variety of hard and soft cheeses.
Right now, to celebrate the relaunch, Roots To Table has their cheese board and knife set on sale for their lowest price ever. Shoppers can now get the cheese board and knife set on Amazon.com for $26.99 for only a short time. Roots To Table offers free standard shipping options to anywhere in the continental USA with Amazon Prime along with a 30-day 100% no-risk money-back guarantee.
For more information about Roots To Table, contact the company here:
Roots To Table
228 West Oak loop
Cedar Creek Texas